Instagram Copies The Last Big Snapchat Filter- Launches Face Filters


Instagram Stories today added a more subtle copycat of Snapchat’s popular augmented reality selfie filters. The first eight batch of “face filters,” as Instagram calls them, work just like Snapchat selfie filters, allowing users add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to images in photos and videos.

The face filters are the last major features of Snapchat Stories missing from Instagram after it cloned Snap’s slideshow-sharing format, overlaid creative tools, disappearing Direct messages and more. The growth rate of Instagram stories could surpass that of Snapchat if Instagram adds to its already existing 200 million daily Stories users that outnumber Snapchat’s 166 million total users. This could further slow down Snap’s growth rate that led it to lose 25 percent of its share price value after it announced weak earnings last week.

Face filters and three more features were rolled out to users today via an iOS and Android app update.


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